on-page SEO Guide

Welcome to our beginner’s guide to on-page SEO in WordPress. In this guide, we will be covering the essential elements of on-page SEO and how to optimize your WordPress website for search engines. From optimizing meta titles and descriptions to creating quality content, by following the best practices outlined in this guide, you can improve your website’s visibility, increase traffic and drive more sales.

What is on-page SEO & Why is it important

On-page SEO is optimizing the content and structure of your website to make it more attractive to search engines. It is important because it helps search engines understand the content and structure of your website, making it more likely to appear in relevant search results. When search engines can easily understand what your website is about, they are more likely to consider it appropriate for a user’s search query.

Additionally, On-page SEO also has a direct impact on the user experience. By optimizing your website’s structure, content, and images, you can make it easier for users to find what they’re looking for and to navigate your site. This can lead to increased engagement, such as a longer time on site, more pages viewed per session, and a lower bounce rate.

Overall, on-page SEO is an essential part of any website optimization strategy. It helps search engines understand your website, makes it more user-friendly and can establish it as an authority on a specific topic. By taking the time to optimize your website for on-page SEO, you can improve your website’s search engine rankings and increase the quality of traffic to your site.

On-page SEO Guide

Here’s a comprehensive on-page SEO guide to help improve your website’s search engine rankings and user experience. By following this guide, you can ensure that your website is optimized for both search engines and users, improving your search engine rankings and increasing your visibility online:

Optimize your meta titles and descriptions

The meta title and meta description are two of the most important on-page SEO elements. The meta title appears in the browsers as the clickable headline in the search engine results while the meta description is the text that appears under the title in the search results. Make sure your titles and descriptions accurately reflect the content of your pages and include relevant keywords. You should use the same focus keyword in both of them. Moreover, you should also keep your meta titles under 60 characters and your meta descriptions under 155 characters to avoid them getting cut off in the search results.

Use header tags correctly

Header tags (H1, H2, H3, etc.) are used to organize your content and make it easy for search engines to understand the structure of your pages. The H1 tag should be used for the main heading on the page and should contain your focus keyword while the H2 and H3 tags can be used for subheadings. Make sure to use these tags in a logical and hierarchical manner, and avoid using too many H1 tags as it can make your content less organized and harder to read.

Optimize images

Images can greatly enhance the user experience on your website, but they can also slow down your pages and make them less accessible to search engines. To optimize your images, use descriptive, keyword-rich file names for your images and include alt text to describe them for search engines. Alt text is used by screen readers to describe images to visually impaired users, and it also helps search engines understand the content on your pages.

Besides, it’s important to pay attention to the size of your images, as larger images can significantly slow down your page’s load time and negatively impact user experience. Make sure to compress images before uploading them to your website and use the WebP format, which is a newer image format that provides better compression and faster load times compared to traditional formats like JPEG and PNG. Using a combination of image optimization techniques, such as compressing images and using the WebP format, will ensure that your images are not only visually appealing but also optimized for both users and search engines.

Manage your links

Use when possible use both external and internal links on the page. Internal linking is the process of linking to other pages on your website while external linking reflects the process of linking to pages outside of your website. Internal links help search engines understand the structure of your site and can also help visitors navigate it. When creating links, use descriptive, keyword-rich anchor text, and make sure to link to relevant and high-quality content. In addition, often check for broken links, and if there are any redirect them or change their URLs to prevent traffic loss and improve user experience.

Create quality content

The most important aspect of on-page SEO is creating high-quality, relevant content that addresses the needs and interests of your target audience. Search engines are constantly trying to improve their results and the best way to do that is by providing useful and informative content. Choose appropriate keywords and make sure your content is well-researched, well-written, and easy to read. It is recommended that you choose a relevant keyword (focused keyword) to target in your content and make sure it is incorporated into your meta title tags, headings, and meta descriptions.

Use an appropriate SEO plugin

There are many popular WordPress plugins that can help you optimize your pages and posts for search engines. They offer a variety of features such as keyword optimization, meta descriptions, XML sitemaps, etc. In the next section, we will discuss some of the most popular options on the market. 

Make sure your website is mobile-friendly

As more and more people use mobile devices to access the internet, it’s important to make sure your website is optimized for them. Search engines favor mobile-friendly websites, and if your site is not, it may be penalized in the search results.

Keep your website fast

Search engines prefer fast-loading websites. Use a caching plugin or a Content Delivery Network (CDN) to speed up your website. A caching plugin stores a copy of your website on the user’s computer, so when they return to your site, it loads faster. A CDN stores a copy of your website on servers located around the world, so when a user visits your site, they download the content from the nearest server.

Use schema markup

Schema markup is a code that you can add to your website to help search engines understand the content on your pages more clearly, which can lead to improved search engine rankings and increased visibility. It provides additional information about your website’s content, such as the type of content (e.g. article, product, recipe, etc.), its properties (e.g. price, date published, author, etc.), and its relationship to other content (e.g. comments, related articles, etc.).

Keep your website updated

Keep your WordPress software, plugins, and themes updated to ensure that your website is secure and working well.  However, it’s important to be aware that some updates like plugin updates may not work well together or may still be unstable, so it’s recommended to test updates on a development site or make backups before updating your live site. This will help prevent any unexpected problems or conflicts that could negatively impact your website’s performance. By taking the time to properly test and implement updates, you can ensure that your website stays optimized for both search engines and users.

Popular SEO plugins for WordPress

Currently, on the market, there are many SEO WordPress plugins that can help you with your on-page SEO optimization. However, we want to share with you our top three – Rank Math, Yoast SEO, and All in One SEO. Each of them has a premium version as well as a pretty powerful free version.

on-page SEO RankMath

With its focus on simplicity and ease of use, Rank Math is a very good choice as an SEO plugin. Its free version provides a range of powerful features to help you optimize your website for search engines, making it a cost-effective solution for anyone looking to boost their website’s visibility. Some of its features are:

  • Keyword optimization
  • Readability analysis
  • Meta description and title optimization
  • XML sitemaps
  • Schema Markup
on-page SEO Yoast

Yoast SEO is one of the most used SEO plugins for WordPress on the market. Its free version offers a range of essential features that can help website owners improve their on-page SEO and search engine rankings. Some of the main features of the free version of Yoast include:

  • Keyword optimization
  • Meta description and title optimization
  • XML sitemaps
  • Social media integration
  • Focus keyword analysis
on-page SEO All in one SEO

All in One SEO Pack is another popular WordPress plugin that is active on the market since 2007 and can help you with your website’s on-page SEO.  Like the other two mentioned plugins, it also has a very powerful free version that offers a range of essential features, including:

  • Keyword optimization
  • Meta description and title optimization
  • XML sitemaps
  • Social media integration
  • Meta configuration

As you can see all three tools are excellent options for anyone looking to improve their website’s on-page SEO and search engine rankings. Each plugin offers a rich set of features, making them suitable for a variety of needs and skill levels. Whether you’re just starting out with WordPress or you’re an experienced marketer, one of these plugins is sure to meet your needs and help you achieve your goals.


By following the tips outlined in this guide, such as optimizing your meta titles and descriptions, using header tags correctly, optimizing images, managing your links, creating quality content, using an appropriate SEO plugin, making sure your website is mobile-friendly, keeping your website fast, using schema markup and keeping your website updated, you’ll be well on your way to improving your website’s on-page SEO.

Remember, SEO is an ongoing process and it’s important to continually monitor and update your website to ensure it is performing at its best. With the right approach and a bit of patience, you’ll be able to see the benefits of your on-page SEO efforts in the form of higher search engine rankings and more relevant traffic.

Check your SEO

So how good is your website SEO? Our team of experts will analyze your website and provide you with an SEO Audit on what you need to do to optimize your on-page and technical SEO. From fixing technical issues to improving your content and structure, we will work with you to ensure that your website is optimized for search engines and your target audience. Don’t wait, contact us today and take the first step towards a better online presence.

Useful SEO tools

Now that you know the factors that impact your on-page SEO, it’s important to have a clear plan and the right tools to help you achieve your goals. Thus, we have prepared our on-page SEO guide summary that provides you with a comprehensive guide to the key elements you need to focus on and the tools that can help you make the most of your efforts. Whether you’re a beginner or an experienced marketer, our guide will help you stay on track and achieve your goals, so what are you waiting for? Download now and take the first step to a more successful website!

Download on-page SEO guide

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